Marketing Management

Marketing and Management at Dalton is one of the best uses of a student’s time in high school. Whether you desire to be a CEO of a large company or start your own business the concepts learned in marketing will be beneficial. The pathway takes you through a progression of learning the basics of business in Marketing Principles, applying that knowledge in Marketing and Management and completing the pathway with Entrepreneurship.

The student organization for marketing is DECA. DECA is a co-curricular club that seeks to hone the skills learned in the classroom through competition and role play scenarios. Students compete in Regional, State and International competition. The club also participates in community service activities and provides opportunities to earn cords for graduation.

Just a sample of careers available in Marketing and Management:

1. Marketing manager

Projected growth (2016-2026): 9%

Median annual salary (2016): $131,180*

Daily Duties:

Identifying or creating a marketing strategy based on knowledge of objectives, market characteristics, and cost and markup factors.

Directing or coordinating marketing activities or policies to support products or services, working with advertising or promotions managers.

Assessing the financial aspects of product development, including budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.

2. Sales representative

Projected growth (2016-2026): 6%

Median annual salary (2016): $57,140*

Daily Duties:

Engaging with existing and prospective customers to share product information and solicit orders.

Recommending products to customers based on their unique needs and interests.

Connecting with clients after sales or contract signings to resolve issues and provide ongoing support.

3. Marketing research analyst

Projected growth (2016-2026): 23%

Median annual salary (2016): $62,560*

Daily Duties:

Examining the competitive landscape on a local, regional or national scale to help direct marketing efforts.

Gathering information and preparing reports to determine potential sales of a product or service.

May also play a role in developing and executing the marketing campaign.

4. Sales manager

Projected growth (2016-2026): 7%

Median annual salary (2016): $117,960*

Daily Duties:

Resolving customer complaints regarding sales and service.

Overseeing regional and local sales managers and their staffs.

Reviewing operational records and reports to project sales and regulate profitability.

5. Public relations specialist

Projected growth (2016-2026): 9%

Median annual salary (2016): $58,020*

Daily Duties:

Responding to requests for information from the media or electing an appropriate spokesperson or information source.

Studying the objectives, promotional policies or needs of organizations to develop public relations strategies that will impact public opinion or promote ideas, products or services.

Planning or directing development or communication plans to help create and maintain a favorable public image for an individual or organization.

6. Advertising or promotions manager

Projected growth (2016-2026): 6%

Median annual salary (2016): $100,810*

Daily Duties:

Planning, directing and coordinating advertising policies and programs.

Producing materials such as posters, contests, coupons or giveaways to create interest in a product or service.

Directing and motivating the execution of a promotion team to meet campaign goals.

7. Management analyst

Projected growth (2016-2026): 12%

Median annual salary (2016): $81,330*

Daily Duties:

Conducting research to evaluate design systems, procedures and other organizational tools to identify potential areas to improve efficiency.

Interviewing personnel and conducting on-site observations to gain a solid understanding of processes equipment used.

Developing detailed reports outlining findings and proposing solutions or alternative ways of operating more efficiently.