Public PK-12 School District in Dalton, Georgia

Sports and Entertainment Marketing

Sports and Entertainment Marketing at Dalton High is one of the best uses of a student’s time in high school. Whether you desire to be a CEO of a large company or start your own business the concepts learned in marketing will be beneficial. The courses teach the basics of Marketing through the lens of Sports and Entertainment. The pathway advances you through a progression of learning the basics of business in Marketing Principles, applying that knowledge in Intro to Sports and Entertainment Marketing and completing the pathway with Advanced Sports and Entertainment Marketing.

The student organization for marketing is DECA. DECA is a co-curricular club that seeks to hone the skills learned in the classroom through competition and role play scenarios. Students compete in Regional, State and International competition. The club also participates in community service activities and provides opportunities to earn cords for graduation


Just a sample of careers available in Marketing and Management:

1. Marketing Manager

2. Sales Representative

3. Marketing Research Analyst

4. Sales Manager

5. Public Relations Specialist

6. Advertising or Promotions Manager